LinkedIn launched testing stories
The job site LinkedIn began testing stories to try out a "new conversation format" for business communication.
LinkedIn's head of information products, Pete Davis, noted that the goal of this experiment is to offer users an easier and more relaxed way to interact in business. In his opinion, a company can use stories to share key moments of work events or tips and tricks to help them work more efficiently.
The first social network to offer users the Stories feature was Snapchat in 2013. The feature was then introduced to Instagram in 2016. Subsequently, the stories appeared on Facebook, WhatsApp, and YouTube.
In 2018, LinkedIn tested a similar feature called Student Voices, which allowed students to post videos to a “campus playlist”. However, the scope and format of these stories were limited.
While the new feature is undergoing internal testing, the company plans to begin wider public testing "in the coming months."